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Month: May 2014

Marketing 101 – A Crash Course on Social Media..

Marketing 101 – A Crash Course on Social Media..

imageYes, there are two or three magicians out there trying to make a social connection. i can tell you from experience it involves much more than making a few posts and publishing a photo or two.

Imagine you have a show tonight. Imagine a fellow magi has a show tonight also.. but in a different location. He sits up a booth on the sidewalk, offering discount tickets. You, on the other hand, walk up and down the sidewalk, introducing yourself to the ‘public’, interacting, smiling, patting kiddies on the head, telling moms how fashionable they look in that new dress.. and handing out discount tickets.

Which magician earns the most from their efforts?

Do you see the similarities between this scenario and your Facebook marketing? If you aren’t the guy on the street, interacting with the public, then you’re the guy sitting in the booth.. waiting on the public to come to you.

Interesting article in Website Magazine list the basics in a short but sweet article..

Read the Article

EDM collaborations? Penn Jillette says, ‘Crank it’..

EDM collaborations? Penn Jillette says, ‘Crank it’..

By John Katsilometes for the Las Vegas Sun..

We have been through so many AFAN AIDS Walks with Penn Jillette it seems there is not much else for him to say.

“Just take everything I’ve said in the past years and say that again,” he said during a phone conversation this week.

That’s a lot of territory to cover.

Jillette has already said the reason he and performing partner Teller have chosen AIDS as a charity meriting support is because “sometimes you just fall into things.” Five years ago, I asked how long he and Teller were supporters of the event, and he responded, “Ten years. Ten, or 37.”

And there was the moment during the charity run seven years ago when I asked Jillette about the competitive environment of entertainment in Las Vegas and he said, “If you go to a show on the Strip in 2007 and see someone doing a George Burns impersonation, you are not going to want to see another show on the Strip…

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Hey presto! 100 days of magic in Sheffield..

Hey presto! 100 days of magic in Sheffield..

image As reported by The Star..

Guys always assume illusionist Wiz Spencer gets plenty of female attention, writes Colin Drury.

“They see you do a trick and that’s their first reaction – ‘I bet you get so many women’,” he says. “I don’t. I pull string out my eyeball for one trick. I’m not sure girls looks at that and think sexy.”

Along the same lines, his routine of swallowing razor blades and then pulling them from his throat with dental floss (best not try it at home) doesn’t appear to have any aphrodisiac qualities either.

Still, female admirers or not, Wiz – real name Lewis – is one of a quartet of magicians you may have seen around Sheffield over the last eight weeks.

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Hot Docs: James Randi, the original mythbuster..

Hot Docs: James Randi, the original mythbuster..

By Graham Slaughter for TheStar.com

A white-bearded man in a black cloak glides across the lawn. It’s a warm morning at the University of Toronto, and the dark figure moves past the castle-like buildings, measuring each step with a cane. A green feather peeks from his hat.

If you didn’t know better, you might mistake him for a wizard. But that’s the furthest from the truth.

For decades, James Randi, now 85, has been the world’s foremost debunker of anyone who claims supernatural powers — psychics, mystics, faith healers. Before that he was best known as a magician, having appeared on stages worldwide as The Amazing Randi. Some considered him the best escape artist since Harry Houdini…

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