Upon seeing a magic trick for the first time, a child is filled with awe, wonder and excitement and left thinking about greater possibilities. That’s because a magician knows exactly how to draw people in and engage and encourage them to believe in what they saw.

Selling a belief is at the core of magic, as it is in business. Prior to my becoming the CEO of Perfecto Mobile, I worked as a magician. The many tricks and magical acts that I performed in front of a wide range of audiences provided lessons about being a leader, a presenter and getting people to believe.

In many ways, running a startup company requires these traits, too. I often draw upon them as I navigate today’s challenging business environment while at the helm of my company. Here’s are four insights from my varied experiences:

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