Magic Taught Me How to Lead a Company
Remember how the first magic trick you saw as a child made you feel full of wonder and excitement? The magician knew just how to draw you in and get you to believe what you saw.
Selling a belief is at the core of magic, much as it is in business. I would know—I was a magician before I was a chief executive officer. As a teenager, I performed for children’s birthday parties. Many years later, after leaving a high-tech job, I found myself back to my roots, studying sleight-of-hand. My stage name was Eran the Great, and I spent two years performing before I had the idea for Presto Mobile, a service to help companies test and deliver mobile apps.
The tricks I performed in front of audiences provided lessons on being a leader and getting people to believe. I still practice and occasionally perform (that’s me in the photo), and I often use what I learned to navigate today’s challenging marketplace…
Read more at Bloomberg BusinessWeek..