Marvin’s Magic conjures sales success in Australia..
By Robert Hutchins for Toy News..
The firm is now forecasting sales in excess of $1m for 2015/16 and reports strong response to its magic sets from children and parents alike.
Marvin’s Magic has conjured an international following, with reports of annual sales for 2014 reaching $1m in Australia.
With an expanding Australian customer base, the magic play-set specialists have secured partnerships with big name Australian store groups, including Australian Geographic, David Jones, Myer and Kidstuff.
The firm is now forecasting sales in excess of $1m for 2015 and 2016.
The Hertfordshire-based firm, founded by Marvin Berglas, a magician and entrepreneur, embarked on its Australian adventure in 2012 when it contacted UKTI for advice on finding the best route in to the market.