By Hope Whitmore for Vice News

If you don’t know his name, you’ll probably know Richard Wiseman’s videos. They’re those handy YouTube clips—all of them still racking up millions of views—that teach you how to successfully hustle strangers into buying you drinks (or just how to win a bet, depending on how much you like swindling people you don’t know).

But Richard is much more than the oracle of online betting advice. The professor of the public understanding of psychology at the University of Hertfordshire, a magician, a skeptic, and a best-selling author, he’s been called “the most interesting and innovative experimental psychologist in the world today.” His brand of psychology touches on everything from magic and the principles of luck, through the deconstruction of myths around paranormal phenomena and astrology, to undertaking international experiments with the aim of finding the world’s funniest joke.

I met with him in Edinburgh to chat about some of that stuff….

Watch videos and read the interview at:  HERE