Business Lessons From A Professional Magician..
By Dina Gerdeman for FORBES
When business executives create innovative products or services, they often look to impress their customers by delivering an experience more meaningful, more delightful, than possibly expected. A true “wow!” moment.
And Harvard Business School Professor Stefan Thomkeknows just who to consult to create such a spellbinding experience: a world-class magician.
Thomke, the William Barclay Harding Professor of Business Administration at Harvard Business School, has paired up with magician Jason Randal since 2009 to teach innovation to business executives.
Randal’s lessons for executives are not just about how an engaging personality, psychological insights, and talented hands can create wonderful effects that amaze an audience. It’s just as much about the hard, creative work Randal puts in to continuously improve his art…