How An Industrial Designer Is Using Magic To Invent Amazing Objects
By Jill Comoletti for Business Insider
As a kid, Adrian Westaway loved two things: magic and making inventions. Now, as co-founder of a London-based design and invention studio called Special Projects, he has combined both of those hobbies into one fascinating career.
At Special Projects, Westaway has worked on all kinds of endeavours, from designing an interactive user manual for a smartphone to creating a physical calendar than can transform into a digital one when photographed. As a magician in the elite magical society the Magic Circle, he is able to bring his expertise into the field of design.
“Magicians are the real experts at designing experiences and hiding their technology, and that’s exactly what we have to do as designers,” Westaway said in an interview with Business Insider. “People don’t really talk about how much memory is in their iPhone — they talk about what they just did with it. That’s the important thing.”