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How Twitter got William Shatner to watch ‘The Magicians,’ and the lovefest that ensued..

How Twitter got William Shatner to watch ‘The Magicians,’ and the lovefest that ensued..

On the heels of the news of The Magicians’ renewal and just ahead of today’s big news about the showrunner of the new Star Trek series, the worlds of Magicians and the final frontier collided on Monday night.

It all started when Star Trek icon William Shatner posed this question out to the TV-watching Twitterverse: “So what’s on tonight?” The official Magicians account quickly replied with the recommendation to watch the new Syfy show, along with an on-point gif of Eliot welcoming Alice and Quentin to the Physical Kids’ house with cocktails.

.@WilliamShatner #TheMagicians is all-new at 9/8c on @Syfy and it’s about time you got hooked. ????????????? pic.twitter.com/i5KH9EHjSz

Read more at http://www.hitfix.com/the-dartboard/how-twitter-got-william-shatner-to-watch-the-magicians-and-the-lovefest-that-ensued#MMrZz6Kh6qRlfqUp.99